With the proliferation of more and more digital marketing it is expected to establish a link with the target audience. It is predicted that display advertising, in paid search, social media and online video advertising will be enhanced leading to more and more prominence in digital marketing. Various digital marketers predicted What can be expected from digital marketing in 2017? This is further intensified by the non-working investment on customer experience. Hence, according to Forbes US digital marketing will approximate $120 billion by 2021.With the bullish economy, digital investment is expected to experience transition from volume to its values.
With the eminence of personalized experience by the customers, tech savvy marketers are mature enough to start with the measurement experience i.e. they are likely to be more judicious as far as their goal is concerned. After so many initiatives if you are still incapable to establish a personal link, then you are more likely to fall behind the competitor. So personalization should be into the interface.
But what happens if the customers are not receptive enough?
This is something beyond wildest dreams of marketers since it involves with the blood, sweat and tears with lots of efforts. So the marketer should be buckle down rather than eager beaver to explore all other avenues.
Copied the insights of competitors rather.
People always look for exclusivity. If you are stimulated or in other words imitated the valuable insights of competitors, the audience would be repulsive enough and trail towards the competitor. So it should always be focused that the insights should always come from your skill-based brain in order to make audience gravitate around you.
Blending with the competitor with mere repurposing the same old static topics will make the audience wearisome. Instead it should come up with the perfect blend of empathy and compassion. It can be further spiced up with humour and jokes since this creates a resonance and audience can be interested to follow it.
By creating a unique content it develop some sort of trust within the customers and will connect with the brand gradually.
Strategies to pick target audience
It would be rather bad idea if you are marketing everyone. So it is quite significant to understand the target audience and narrow down as much as possible in order to craft the message and maintain the value proposition in an innovative manner. There are Critical Steps to delineate your target audience. But should be smart enough to distinguish the importance of traffic and conversations while you are undergoing for selecting online audience.
There are few steps to be follow in order to intact the value proposition;
- Start with the assumption in case you are not possessing hard data
- Start interacting with people directly
- comprehensive research for target audience
- For data take the help of data analytics
- Proper testing of the assumption
Although it is a very complicated process where many significant people are expected to overlook, so a proper homework and involvement of tech savvy personnel can help to deliver the right message to the right person.
May be focused on static content
When more and more strategies are built to make beefy content marketing. It is very disheartening when it is unable to establish to create a link with the customer. This year when it has come up with robust content marketing strategy, there are few Steps to encourage content strategy marketing to reign in 2017. But the ultimate motive is to deploy the right message and emotion to its end users.
Hence make it as informal as you can so that it doesn’t bore the audience. Although words are powerful tool but avoid using necessary jargons. Take the help of images. Social media is an interactive platform in order to connect with the audience.
To make it more interactive you can easy highlight any sort of volunteer work in case your organization has done something non-profit for the betterment of the respective locale.
Unable to stick the process of branding
A process of stigmatization which will spice up the driving demand. In case you don’t follow the correct procedure then it will be wastage of money if you are not connecting with the right target audience.
There are various procedures to undergo a long lasting strategy:
- Conduct a SWOT analysis
- Identifying the right target audience
- Create and maintain the corporate level key
- Developing a corporate level identity tools
- Identify the unfilled needs of the target audience
- Creating and maintain product keys
- Avoid overlapping of product image
- Creating and maintain positioning keys
- Brand promotion
- Measurement and analysis of data and take corrective actions accordingly.
A correct procedure will the method of stigmatization more successful ad ensure its long-run survival.
So while following these steps but the first and the foremost thing which has to be maintained till the end of the procedure is to sustain the patience irrespective of the fact of number of traffic or number of followers, ultimately you will always look for the brands loyal rather than one-time purchasers. So these steps will not enable the deployment of message to the right persons but also to develop brand loyalty.