The first essentiality for an exemplary user experience is to meet the ultimate needs of the customers without any bother. It is followed by simplicity and elegance that produces a product that are a joy to use. But a true user experience goes far beyond what they really want or rendering checklist features. Hence in order to achieve high-quality user experience considering company’s offerings, there must be seamless incorporation of the services of multiple disciplines including engineering, graphical, marketing, industrial design as well as interface design.
Although in 2016, various innovations from anticipatory designs to personalisation invaded the domain of mobile app designing. It should not be merged with the mobile app development since their challenges and aspirations are quite different. Since the minds of mobile app developers are occupied by Artificial Intelligence, responsive designs, chat-oriented designs, augmented and virtual reality. Hence mobile designs are expected according to the innovations in mobile app development. Considering last year innovation where we witnessed Pokémon Go, the augmented Reality game that has become the top grossing app within few hours of its release, must be a source of inspiration for mobile app developers.
In case you are concerned with conversational interface then it is any UI that is capable of mimic chatting with a real human. The real idea is that instead of communicating on its own in human terms with a computer by entering syntax-specific commands, you can interact on your own by just telling what it supposed to do. According to recent comScore study which says that the average user only uses three apps frequently and atleast one of them is a messaging app. So, the best way to leverage the situation that people are now dedicating considerable time on chatting that was still quite difficult to imagine even few years ago.
That is why it can be concluded that chatbots and all other voice-activated communication platforms empowered by artificial intelligence will be dominated in the next couple of months both as an integrated features but even as a standalone product too.
Although we have witnessed different virtual assistants like Microsoft’s Cortana, Apple’s Siri or Amazon’s Echo can do. Simultaneously we have seen some fascinating features of chatbots. Hence as the technology is progressive as well as turning sophisticated, hence conversational interface can be considered as the most desirable one.
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Personalisation in UI design
Both companies and users do love personalisation. Although users get perplexed between the terminologies personalisation of UI design with responsive design. The key difference is that responsive design revolves around adapting a layout to a wider range of devices whereas the personalisation in UI designs revolves around adapting layout to a person, hence it is also considered as age-responsive design. By just tapping to the information provided by the users, apps can modulate if they increase the font size, reducing screen brightness or eliminating flashing images or sound. Hence in 2017, UI designs are more likely to move away from device-focused and are moving one step nearer to user-focused by personalisation in UI designs in 2017.
Expansion of UX roles
For this, the difference between UI and UX must be elucidated. Even though there are various companies that are still looking for UI/ UX designer, but few companies are still looking for some specialised talent. While considering the past, specialisation revolved around UX disciplines such as CRO or IA. While in 2017, specialisation will converge towards new technologies as well as industries such as artificial intelligence, virtual reality and industries revolving around the automotive or health and fitness.
While undergoing the development to form a product, it is quite significant for the companies that UX is not the only role of a UX development. All other elements that plays a role in building a user-facing is a part of UX.
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Navigation has been one of the objectives of mobile application development companies to enable the users to move through the app which is one of the trends as far as mobile design predictions in 2017 are concerned. There are three navigation issues that are blighting apps: Linear navigation, one-handed navigation and the hamburger menu.
Linear navigation means that the users can navigate the way round following the same path although consider it as a herding cattle. Here Uber is regarded as a good example. What is expected in the year 2017 is to see creative solutions which will enable the users to move in a quite free manner. This sort of ideal condition can be found in Amazon shopping.
The main issue lies that smartphones are nowadays are quite large screens that many people cannot reach the other corner by using just one hand. Hence implementing the navigation on the basis of the screen size will be highly appreciated by the users.
Hamburger menu is still a matter of despised since it is still considered as the main culprit behind low discoverability as well as smarter navigation solutions. Hence new navigation have the potential to intensify the user experience. A non-linear approach must be adopted for a more personalised experience as each user will have the unique way to navigate around. Removal of hamburger can somehow expected with more discoverability meaning important features are no longer hidden. What can prove to be a boon as far as navigation is concerned, then it must be thumb-friendly navigation to make the lives easier, especially for those who are travelling to work.
Aforesaid are few predictions that must be adopted by the mobile application designing and development companies so that all loopholes that were faced last year can be solved in order to achieve richer user experience.