Mobile Application Developers are using Deep Linking similar to web pages as an effective marketing and sales promotion tool.
Now the question is- What do we mean by Deep Linking or Mobile App Deep Linking??
Imagine a situation where you get a message on your mobile, announcing a gift waiting for you on a particular app page. Your immediate reaction is to install the App or click a button to open the page, if your phone already has the app installed. But the most frustrating situation occurs when you are redirected to the homepage of the app containing no clue for the prize, instead of the particular layout displaying the promised gift.
Yes! the situation can be really frustrating for the user. If you are the app developer, then you loose out on a prospective client since your sales promotion just backfired. Step Back and Ponder!
The answer for this issue is that your app do not have deep linking. To increase the app Usability, acknowledge yourself with the Concept.
In the context of the World Wide Web, it is the use of a hyperlink that links to a specific piece of web content on a website (e.g.:”http://example.com/path/page”), rather than the website’s home page (e.g.:”http://example.com/”).
When this concept applies to Mobile Applications, it is referred to as Mobile Deep Linking. It is the process of using a URI (uniform resource identifier) to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. It directs users to relevant content, as opposed to your app’s home screen.
How this concept functions??
Few types of Deep Linking in Smart Phones Apps:
- Standard Deep Linking–
Directs users to a specific part of your app using the app URI, only if the app is installed in the device.
- Deferred Deep Linking–
Direct users to the specific content if the app is installed, and direct users to the app store listing if the app is not installed.
- Contexual App Linking–
Direct users more precisely to a particular location. It pass on the user data to that app thorough installation, generating an experience of personalized onboarding and attribution.
Few Benefits drawn to raise the Mobile App Usability:
- Intensify User Experience-
Users are able to more easily access content with no navigation. They direct users to specific screens to your app instead of the home screen.
- Increase User Retention & Re-engage-
It doubles up the activation and retention rate of the users. Users, with deep linking, visited the app twice as frequently against users who were not deep linked.
If the user is not active, for quite sometime, on your app after installation, then you can re-engage them through Push Notifications. These deep links take the users directly on the page giving interesting information about your product or services.
- Personalized Onboarding Experience-
Through Contexual Linking, you can send personalised app invites or disclose incentives and offers in the user onboarding flow.
- Improved Effctiveness of Marketing Campaigns–
Improve your sales and raise your profit through deep linking in your apps. Eg: for Travel App, offer special discounts on holidays and directing the user on that page to book the trip instantly from the app page through deep linking.
- Improve App Visibility–
Google indexes mobile app deep links.With this technique, app content can show up in search engine results pages as a website does.
- Insight into Campaign Effectiveness–
Deep links can pass data enabling you to see which campaigns and sources are most successful in driving users to your application or driving downloads.
These are the few benefits which you can draw for your Mobile Application. If you have to increase your Apps sales, visibility and ROI, then this is the perfect marketing tool for you to harness and achieve the core objectives easily.