4 Factors Determining an Ideal Mobile App

You can find smartphones everywhere, from a cab driver to an executive sitting in an office; It has become the quintessential commodity of everyone’s life. And what’s more, you have mobile apps to solve every lesser known problem. According to a survey done by Google, it has been observed that:

  • The average app user has 36 apps installed on his/her device.
  • 26% of installed smartphone apps are used daily.
  • Social and Gaming apps have the most use.

These statistics inadvertently show the importance of apps in our daily life. There is an app for everything – for your early morning news, for booking your cab, for checking weather forecasts etc. With their extensive use, it becomes inevitable that the next app that comes in the market should add value to your daily life.   

Who’s the decision maker for your mobile app? The Customer of course!

So, what really drives consumers to install and engage with mobile apps? Here, we’ll dig deeper into these insights to help you create an app that promises an all-round experience for your customers.

Best UI/UX

Rarely one comes across an app that instantly clicks with them and they rely on it for almost everything. So, how do you make sure your mobile app is the ultimate fix to every problem?  

Easy! Create an app that simplifies the life of your user. Some life-saving hacks that can be incorporated into your app are –

  • Secure and smooth on-boarding process – it shouldn’t take hours for your user to log-in.
  • Appealing design and Aesthetic – this could well be the most important point to consider in the development stage.
  • Easy navigation – the user shouldn’t be stuck in your app for hours just to find one product. Everything from registration to checkout should be easily understood.
  • Less space required – If your mobile app occupies too much space or drains battery too easily, it wouldn’t be long before it’s forgotten.

Moreover, your app shouldn’t put too much pressure on a user’s pocket, should be available in a number of languages and across all geographic profiles.

Mobile App Utility

There is TOI for news, Starbucks for coffee, WhatsApp for networking. What purpose is your app for?

The most important question to be determined before developing an app is whether it is of any value to the users. One in four installed apps is never used, according to the research by Google.

Also, 38% of those surveyed said once they’ve completed their purchase, almost half will uninstall that just-downloaded app and move on. Sephora understood this and so enhanced its in-store shopping experience with a mobile app that lets shoppers scan all products for additional information. It’s important to keep your audience engaged by promoting the value of your app.

Moreover, Fresh and updated content will appeal to the customers and will want them coming back for more.


How would you like a personalized message from your favorite brand; ‘greetings-of-the-day’ from Starbucks or your own name showing on the next Puma shoes you buy. Its has its own personal appeal, doesn’t it?

Same goes for a mobile app – app personalization aims to present users with experiences customized to their specific needs, rather than a broad, one size fit alls experience for all users.

Send personal messages – in-app or through e-mail- to keep your customers notified of the new feature and the current trends in the market.

If you gather feedback from your users, it will not only enhance the overall customer experience but also ensure your customers that you are concerned about them. By taking information from them, you’ll be able to streamline your service in the right direction thus ensuring longevity of your app.

Reward them!

There are no free lunches in this world. So, says the adage but once or twice a free gift harmed nobody! According to the research by Google, Thirty percent of those surveyed say they’d start using an app again if they were offered a discount toward a purchase, and nearly a quarter of app users would return if they received exclusive or bonus content.

Myntra provides referral codes to users who share their mobile app with others. This way do you not only keep your existing customers happy but bring in more on-board.


Summing up, with over a million apps available, it’s difficult to ensure that your app reaches out to the right audience. But, by ensuring you follow the above steps even that problem can be solved. Checking for small error right at the development stage can help you conquer the market effectively. Else, don’t worry we’ve got you covered.

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