Right ingredients for marketing your app brand

Right ingredients for marketing your app brand

Marketing is an essential building block of stabilizing the business and providing your product to the right customers and ensuring the required change with changing needs of the users of your product. It all starts with understanding the product position in the market and laying down the challenges and then come up with a solution to hit multiple challenges in one go. For instant let us take an example of the most booming sector in technology mobile app development. Developing a raw app is easy but marketing it in a correct direction is magical as there are so many different types of apps performing the similar objective but not all are popular or have as many users. The answer to such variation totally depends upon the developer’s skills which makes it distinct from the other in spite of choosing the same category but the push was given to commercialize the app is marketing job.

Also read: startup advice
Also read: Instant app success

To pin down the common challenges in marketing while considering app as a product to market

* Deal with pricing constraints To decide the price of the product takes brainstorming because your decision will make your product in a market or break it. Now the total cost of the product has to be equivalent to the value of the product that all a user will measure while thinking of going through with the mobile app.

* Hire the Best Talent If the correct talent is out there grab few and turn it into a profitable investment by providing them the technological facility to apply the best of their skills into the making if an app. For example as per the new app development techniques why go for an iOS and Android app developer separately initially when a hybrid app developer can provide with a single app for both platforms.

* Strife between Sales and marketing Although the sales and marketing people have the same objective they are strife to one another as the sales are the first ones to deal with the client whereas the marketing people strategies bring any client in talking to the sales team. Marketing generates the lead and the sales close the deals.

* Managing brand chaos It is a state of competition where many brands pop up to have been providing the same production values like that of yours that’s where the marketing team needs to focus on the launch. For example, there is a list of top rated mobile app development companies in the market how can you make your brand name highlight? Well, when a user is given a lot of choices they tend to compare and marketing team has to be ready with a brand favoring comparison.

* Updated Trends Your company may have started their business now but the technology is growing every day you never know what your competitor is planning to keep the updates for your product. In mobile app development introducing new features in your app with the trends or coming up with an equivalent feature more innovative is a smart choice to make.

* Never let go of a loyal customer A loyal customer is companies gem and customer satisfaction is a key to business growth which helps have a large base of consistent users who can be rewarded to build long-term relationships.

* Lacking behind Even if the market has multiple players for your product, for example, there are five online shopping apps in the market then all you have to study the opponents marketing strategy to enhance your strategy and avoid redundancy of techniques.

To wrap up

The shift from door to door marketing to digital marketing has made it easy to build a business with few people and the trends to deal with the challenges have changed but the challenges still remain the same. Even if instead of going to the shop people prefer downloading apps to buy groceries the comparison of price and value still exists and that’s how the product is sold. FLUPER is a top leader in building a different kind of apps for your business idea plus helps your brand and promote your business.


Prepare your Food Delivery app to embrace Gen Z’s gastronomy

Food Delivery app to embrace Gen Z’s gastronomy

Who are these so-called Generation Z or Gen Z in precise? Google the term and this is what you get as the definition for them: “The generation following the Millennials, also known as Generation Y.” The generation born out of the time dominated by smartphones and technology, both gaining rapid development across sectors. Tingling through the day, smartphones actively engage users’ by pushing notifications, either with mouthwatering offers or updating with forthcoming features. Bombarded with endless messages, Generation Zs began obsessing over culinary and fashion, courtesy the top food delivery app development companies and the ones for the apparel industry. These tech-savvy generations are very much into experimentation even seen indulging in lip-smacking culinary creations. Recently the social media sites are getting over-crowded with posts frequently shared by some food lover or the other displaying their cooking creativity to the digital world. The ongoing social media food trends are challenging enough to push the mobile application developers to rethink their strategies all over again.

Also Read: How Generation Z is getting bigger and bolder?

Also Read: A success story behind a successful mobile app 2017

The challenging yet benefiting new generation questions the developers’ marketing techniques, whether they are capable of grabbing mass attention or not. Food delivery app development companies for Android and iOS can make use of few tips and tricks to market their offers to the tech-savvy foodies of Generation Z.

Also Read: 6 blunders endangering survival of food delivery application

  • Say it digitally since Generation Z is growing up with smartphones and are surrounded by everything that is digital. They understand no other language than that which they share online. Targeting such customers to promote the brand is possible if smartphone opted for as the common platform to push their product.
  • Keep the content brief and crisp, serving the exact point in limited words that too in a language only the Gen Z relate with. They have an attention span of not more than 8 seconds. Content must be snackable with fitting emojis to grab their interest at once.
  • Altered social media preference where Facebook suffered a setback against Twitter, Snapchat, Instagram, Whatsapp, and others. These are the common hangout points for today’s youth where the companies can promote their brand to reach the mass.
  • Personalize and humanize a brand since Gen Z’s do not really prefer a faceless brand. Moreover, they need the freedom to customize the product such as the food item on sale to match their taste preference. Example: Subway- One main reason why Subway stands out to be the preferred healthy snack outlet for most youngsters.
  • Prioritize quality more as the tech-savvy generation prefers doing their proper homework with extensive research on buyer reviews and then make their purchase decision. So, quality cannot be compromised when targeting this particular group.
  • Keep it healthy and tasty as because this generation is highly health conscious and are mostly fitness freaks but cannot bear bland food. So make it Tasty but keep it Healthy.

Also Read: 7 tricks to make an online delivery app a success

Final take

The tech-savvy food lovers of this generation have mastered an entirely different set of needs and preferences. Offering tempting food snaps when marketing food application is not enough. The items must taste EPIC, not just look EPIC. So including restaurants, which are trending among youngsters, is equally important. Either hire food app developers like Fluper when designing and marketing your meal application or conduct a proper research on the target market to survive if the application wishes to enjoy longevity at a time when the entire generation is growing up with food and mobile. Getting them onboard is the challenging part. The mentioned strategies will guide you accordingly.

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Is Cryptomining the fastest way to make money?

Is Cryptomining the fastest way to make money?

Bitcoin, one of the cryptocurrencies is the most talked about in 2017 with blockchain technology that it uses to maintain its transactions and those who understand technology has been investing in it and making fair profits by selling and buying at the profitable minute and monitoring the fall and rise of prices on mobile apps This led to a rapid popularity of bitcoin although there were other cryptocurrencies using the same technology could not get that popular worldwide. The first question on the investment of your earned money is How high are the returns? Well if you understand how it works it is up to you how fast can you make money out of it. Few bitcoin investors happen to take their relationship with bitcoin a step ahead by becoming the miners of bitcoin and gaining rewards for it.

Bitcoin Mining is the process of generating new bitcoins by adding bitcoin data to the global ledger. Since this is not maintained by any regulating body the currency circulates among the users and monitored by them itself. Mining is the maintaining of bitcoins which consumes computing and electricity to solve the mathematical equation running for each digital; transaction and updating the data by checking a fair transaction. A group of transaction makes blocks which keeps adding and are secured by the miners and the collection of these blocks is called blockchain which is the record of the past transactions to confirm the transactions to rest of the nodes in the bitcoin network. Now that we know what bitcoin is and how bitcoin mining works? There still is a lot of risks involved and the electricity consumption for mining will cost and calls for an investment. So, let us check out few bitcoin millionaires.

  • Yifu Guo
    Money Made: $5 Million
    Yifo Guo was the first one to build a bitcoin miner and the first batch was totally sold out later many competitors started manufacturing the same but Yifo Guo was the first one to create the miners and made it to the list of millionaires.
  • Winklevoss twins
    Money Made: $11 Million
    These brothers are the owner of first bitcoin exchange in Gemini but it was not where they started. Firstly they invested a huge amount in BitInstant Bitcoin and built a tracking system to track the average price of bitcoin, they named there company Winkdex. They have their own cryptocurrency on the exchange named ethereum.
  • Tony Gallippi
    Money made: $20 Million
    Tony Gallippi is the founder of the first payment processor for bitcoin and is the most trusted by the retailers for everyday payments. The company is known as bitpay and makes a worth of $1 Million payments every day.
  • Jered Kenna
    Money made:$30 Million
    Jered was the first one to open a mining pool company, which allows to mine in a group and the rewards are distributed equally. He started off when bitcoin was only worth 50cents now he is the owner of bitcoin dark mining pool and several other ventures.
  • Dave Carlson
    Money made: $ 35 Million
    Dave was the founder of a mining company called MegaBigPower which he started from the basement and he was making $8 million per month by 2018.
  • Charlie Shrem
    Money made: $45 Million

      Charlie Shrem is infamous for money laundering in 2014 although it is intriguing to know that he came to know about bitInstant and started buying bitcoins at low prices when he was 11 years old. Later after getting out of prison, he founded the company that sells investment portfolios to blockchain companies named Intellisys Capital.

  • Roger Ver
    Money made: $52 Million
    Roger Ver was already rich when he started to invest in bitcoin startups and became even richer. He is a popular investor in different blockchain startups such as bitpay, ripple, blockchain.info etc.

Also read : Cryptocurrency applications
Also read: whats the future for cryptocurrency ?

Blockchain technology would not have been so popular in such short time if it was not for mobile app development company after bitcoin made it to the masses different mobile apps came into the app store and google store for people to know about it more and use it. All the above-mentioned millionaire were the first one which made them rich faster than the normal ability of anyone.


Do you install original or Copycat apps? Else, It is time for a reality check

Do you install original or Copycat apps? Else, It is time for a reality check

You probably have heard this more than once that the Google Play store and Apple’s Appstore continuously deal with the persisting issue of copycats and fake applications. And, you never know the applications that you have installed are the original versions or the copycats of the former ones. Reportedly, 40 out of top 50 free applications in the Google Play store have a fake version of the original one not only present in the official store but also in the third-party app stores. It is quite a challenging task for top-notch mobile application development companies like Fluper to feature their product in the app stores amongst millions of other applications along with the existence of the fake or copied versions of the original ones. And the next time you go searching for a popular application in the app store, you will get to see similar icons bearing same name and design but with minute differences normally overlooked when seen casually.

Also Read: Zombie apps about to get evicted from app stores

Now iOS app developers are in a more secure position compared to Android developers and Google has much to blame for this. The very nature of Google Play store makes it all the more simple for the copycats to steal the idea from a genuine application, add a piece or two and then resubmit under a different name. But, this very idea of republishing original applications under the different name may not be that bad considering the users can get to taste a combination of different features wrapped up in a single application. However, copycats are definitely not waiting to fulfill their corporate social responsibility. Rather they are interested in earning few extra bucks. Now you probably have this question in your mind...HOW?

  • Though ads.
  • Steal contacts from users’ phone and sell off to third parties.
  • Spam twitter feed with links redirecting to malware-infected websites.
  • Rob the original applications of their market.

Plenty of authentic applications seek your permission to access gallery, contacts and other data stored on your smartphone. How can you deter which is the original application out of the copycats?

  • As an application user, you can follow few steps to identify the fake ones or at least safeguard yourself from them.
  • Verify the owner of the application or from whom it is released.
  • Read user reviews. However, there is a problem of spam reviews that shade out the original ones.
  • Try to identify the minute differences in either the text or icon of the application.

In short, you have to be on high alert when installing an application. Then, it is also the responsibility of the top mobile application developers to adopt preventive measures to safeguard their work and protect the users from falling a victim to malware.

1. Speak directly to the malefactor.
2. Publicly humiliate copycats.
3. Resort to legal measures such as:
* Sign up a non-disclosure agreement.
* Acquire copyrights over your application.
* Trademark your app’s name or logo.
* Do not forget to apply for the patent.

 Also Read: Reasons to avoid third-party app stores

Closing thoughts

It is not bad to draw inspiration from others but blindly copying others’ work is definitely not commendable. Then again, it is difficult to pull the strings against the copycats in the market. Nevertheless, both Google’s Play Protect feature and Apple have already taken a corrective step towards app store clearance from zombie and clone apps. But, It is also the responsibility of the users to adopt some form of cautionary measures when installing applications from the app stores. Wherein as far as top-rated mobile app development companies are concerned, they need to keep in mind that copycats can rip off the current version of their apps but can never steal the original idea, the audience, or the community. Resort to the mentioned preventive steps and take actions if mere verbal communication fails to do the job.

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Are Doctors prescribing Mobile apps to arrest loneliness?

And why only loneliness? I believe the mobile application developers are no less magical than today’s modern wizards are. Their applications are almost an answer to any possible question anyone ever can have. But, how far can an application be an alternative to human presence to fight loneliness is a question we need to ask ourselves. Now, you can come up with your own reason for argument saying we are not lonely in the digital world. However, we need to pause right here. Is the virtual world the only gateway to kill loneliness in the real world? Do we actually realize that mobile applications may be the real cause working behind human loneliness today? Yet the top-notch mobile app developers claim that you are no longer lonely or aloof. Apps are there to be your only best friend. Probably yes, our smartphones have turned into our soul mate and best friend. The average time spends with phones if we have to measure then it will turn out that more than 80% of the spare time and productive time have been invested in that tiny handset. Yet again, the developers have the solution to address this problem too.

Soon doctors and physicists will start prescribing their patient’s different mobile applications specific to the ailments.

Also Read: How mobile apps effective for hospitals?

Also Read: How effective are healthcare apps?

And when we are discussing on how to fight loneliness, you and me, we all are in for a BIG SURPRISE.

VOILA!! Our developers have long found a solution to this nagging issue faced by young adults mostly. So, let us dig into them to find out what these applications have to offer to the lonely people out there?

  • TalkLife

Are you lacking a friend who can sit and hear patiently to all your woes? Fear not, Talk life may be the right solution that needs installation at once. It is a common platform where users suffering from similar ailments come together and share their inner sorrows with one another. So eventually, you will have a willing ear always at the other end of Talk life to respond back when you desperately need one.  Most importantly, you can talk about almost anything and everything without the fear of being misjudged. Be an anonymous user or reveal your identity, a choice is yours. But you can be a guide to a depressed person by sharing your experience and offering tips. What are you waiting for? CHECK IT OUT at GOOGLE PLAYSTORE.

  • Replika

Who could have thought Artificial Intelligence can actually steal away someone’s loneliness. Replika is an application, which has artificially intelligent chatbot embedded into it. A series of questions is put across to the user in order to get acquainted with them and then indulge in sincere conversation with the users. The more one interacts the more Replika replies back gradually replacing the need to have a real friend. By level 15 or higher Replika start to respond back more like an intelligent human adult but remains detached from the user. Available on both Google Play store and Apple’s iTunes, this AI application can be a sure solution to lonely people out there. IT IS A MUST CHECK OUT APP FOR YOU….

Also Read: Is AI competent to supersede human intelligence in 2017?

Also Read: Is AI a challenge to human grey cells or a friendly fusion of both?

  • Tinder like dating apps

Now if you are unwilling to speak to an Artificial Intelligent Chatbot but still feel unable to bare your heart to your dear ones. Then you have to try the dating applications like Tinder and TrulyMadly. You can strike a lifelong relationship or end up in a short-term fling. However, these apps have their own pros and cons. So be careful before you trust an unknown person.

Also Read: Unveil the darker side of social media with 15 hidden facts on Tinder

Also Read: Why Tinder ranking No1 in app store?

  • Social media apps

If you are one of them who feel unsafe speaking to a stranger then try the social media applications such as Facebook and Whatsapp. Only your friends and others in your circle appear on your friend list. Stay online and you will always get someone or the other available to hear you. All you have to do is narrow down your choice to the most trusted person.

Now, there are few other similar applications available in the play store, which you can look up to if you wish:

  • Pacifica
  • What’s Up?
  • 7 Cups of Tea

Final Thoughts

These applications are nothing but a mere speck in the ocean of mobile applications. You are bombarded with myriad options since top-rated mobile application developers such as Fluper always try to cash on such unique app ideas. But on a personal note applications and for that matter smartphones cannot be the human replacement to ease your pain or medication for your illness. Fighting loneliness is only possible if real human touch is there and mobile applications are definitely not the answer for it.


Top 6 Android Games of 2018 for FREE!!

Not long ago Google announced it is going to push those applications in the Google Play store that pass Android Excellence Test. Keeping that in mind the top 6 Android gaming applications featured with the latest technology and incredible graphics have been listed here for you to check out and experience the thrill. Android application development companies are in constant competition with themselves to bring out the best experience for the players with their gaming apps. However, which one is the original game version or which is worth the shot can be pretty confusing. So, why not check out the mentioned list of top 6 android games, which are available for FREEE in Google Play store and compare them with the Android gaming applications of 2017. You will get to know which will make its way into your smartphone.

Also Read: 2017’s Top 10 Android Games with best HD graphics

Also Read: Latest Android games and apps for 2017 you cannot miss

Also Read: Top 12 must-have apps for Android

  • Asphalt 8: Airborne and Asphalt: Xtreme

Free with in-app purchase, Asphalt 8 tops the list when it comes to car racing games available in Google Play store. Game loft, the mobile application developer and mastermind behind the 2 games did a noteworthy job by incorporating tons of magical contents and high definition graphics to keep the players hooked to the apps for the endless time. You can also compete with other players and win a few virtual matches. Remember!!All these boxed up in the games available free of any charges.

  • Hearthstone

A card dueling game, Hearthstone: Heroes of Warcraft build decks, unlock cards and challenge other players using the deck you build up. A free of cost card game is simple to play and easy accessible by users of different age groups.

  • Fallout Shelter

This is yet another free android game, which has retained its position in the top list since its advent in the year of 2015. Players have to build shelters, take in survivors and design a flourishing environment. Overcoming obstacles such as fires, the raid by AI bad people and many similar difficulties fetches you points and push you through the different levels. Developers did well so far and keep adding updates and new content.

  • Pokemon Go

One of the first initiators of Augmented Reality in mobile gaming applications, Pokemon Go has continued retaining its position among the top 6 list of android games. It is the biggest ever application which has drawn a long train of followers in the Google Play store. Players explore the real world around them by catching Pokemon, bringing down gyms and find Pokestops. More features added to the existing application, which includes raid battles, legendary Pokemon and a lot more. It is continuing in its evolvement until now.

  • Critical Ops

All those aspiring fighters out there, Critical Ops is just the game for you. If you enjoy shooting your enemies but virtually all you need to do is install Critical Ops and you are good to go. Featuring a strong online multiplayer community where you can join your friends to shoot terrorists in a variety of urban-oriented levels. And the best part is the contents are FREEE.

  • Clash Royale

Supercell, the Android developer, came up with its latest masterpiece, Supercell that is nothing but an online card game. You earn cards, build decks and then square it off in one-to-one combat with online opponents. You earn or lose trophies, form clans to share cards, challenge other clans in hand-to-hand duels and unlock new cards. If you are a hardcore card game lover then this is the one for you.

Other noteworthy games need worth mentioning here that made their position on the top list of android apps for 2018 are:

  • Dots & Co
  • Final Fantasy
  • WGT Golf Game
  • Battle of Polytopia
  • Titanfall: Assault

Also Read: Top 5 must-have apps for budding entrepreneurs


any suggestion

Top-rated mobile application developers like Fluper have mastered the art to define gaming applications using HD graphics or conceptualized on innovative ideas to stand out in the crowd of endless apps and games. But you need to keep yourself up-to-date and check out our blogs to grab the latest ones. Next time you need the latest gaming application, you know where to look.

Any suggestion? Feel free to respond back…

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Will VAT leverage app Market in UAE?

For the very first time, UAE has introduced Value Added Tax in the Gulf for deploying mobile smart services to make the nations smarter than before and reaching each individual with smart services for their daily requirements. VAT in the Gulf is introduced at five percent and is believed to boost the revenue in all the nations of UAE. This tax will be imposed on food, clothes, electronics and gasoline, phone, electricity and water billings and also on hotel reservations. If we take a closer look at the services where the VAT is applicable happens to be driven by mobile applications in this era.

As per the ministry of finance in UAE has a vision of becoming the global leader in finical management. Under their Smart Government Initiative, they have come up with different mobile applications such as eDirham and Apple watch and Android wear watch. Other applications for reaching the correct use of VAT is done through mobile app development as well which cater the following to the citizens of Gulf Nations.

  • Customer queries replying
  • Gulf Economic Integration services
  • Suppliers Services for registration and follow-ups
  • Tax certificate issuing

Also, read:

Now the question is why do mobile application development companies would care?


With this initiative taken by the government, the building blocks for the implementation is internet and the products of internet services are mobile applications. The gateway to innovate and solve the existing problems for the public to make the daily transitions smooth and efficient iOS and Android app developers has to take a leap. The UAE calls for a great number of deployment of mobile applications but the problem is the users of this technology advancement are few.

The possible real-time application development areas from a commoner’s point of view can be seen as follows:

  • Financial app development As per the statistics, there is only 31 percent of the population in UAE that uses banking services which calls for some high user experience finance management app Coming up with a banking and payment application will be a smart move by the developers but only after understanding the WHY? behind such low percentage.


  • Tax inquiry application
    Introducing the new applications on VAT can aware the crowd about its use during payments through their Smart Phones and people can’t be fooled anymore, therefore coming up with a simple step to step application for the people of UAE will empower the app subscribers.


  • On-Demand Service App
    This is one such application idea that can never go out of the market people have no time to actually do the things that consume quite a lot of time but they need to do so on daily basis. Therefore, on-demand service application has a bright scope when it comes to mobile app development.

Also read: mobile app development in Dubai

Also read: 2k18 applications

There can be enormous problems faced by people in the interior of the nations and solving all these problems can be a developers’ lifetime achievement business and can uplift the society of the Gulf nations. UAE has got the technology and the government is coming up with Smart service schemes for the Emirates but the numbers of users are not increasing which can only mean that the user experience of the mobile application development is poor. A rich user experience created by the designers can leave an impact on the user and popularize the application with an unexpected response. For an application to your raw idea can be created at FLUPER, a mobile app development company.



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Alter your approach to Brand storytelling with augmented and Virtual Reality

Why not experience a technically induced concept to shape up brand storytelling?? Mobile and the accompanying technologies scoped out opportunities, which can be tilted and molded to fit the different requirements. Wherein, mobile application developers play the role of a creator to drop down a new masterpiece whenever they come across an untouched object. Augmented and virtual reality is two examples of such latest find that are being widely applied in different sectors for extensive usage. And they actually prove to be undoubtedly beneficial. If we come down to the advertising industry, we find more and more companies prefer to keep their customers immersed with interactive add contents rather than the traditional methods. Such interactive advertisements aid in improved storytelling enticing the targeted customers to the point of actually convincing them to make their purchase decision in an instant. Enterprise app development companies prefer more to give their users a taste of augmented and virtual reality through their developed m-Commerce applications, drawing quite a revolution to brand storytelling.

Also Read: Immersive molded into interactive with AR advertisements

Such a revelation calls for examples to support the above statements. So, allow me to pinpoint few noteworthy examples where the technologies played a strong role to write down the brand story for few notable brands.

Also Read: Harnessing the benefits of AR and VR in brand marketing

  • Marriott Hotels, in collaboration with Framestore VR Studio, design a 4D tourism experience for the prospective buyers to transform the travel industry using VR technology.
  • TOMS Shoes gave a virtual tour experience to its users in a remote village of Peru offering an immersive yet emotional storytelling.
  • Volvo offered a test drive for their new XC90 SUV through their Volvo Reality application.
  • Oreo, promoting its new cupcake flavored cookies, created an animated and mystical fantasy virtual world for the viewers.
  • XFINITY and NASCAR where the user is placed right into the intense action through the 360-degree virtual reality technology.

And there are others…

  • Jaguar
  • Samsung
  • McDonald’s
  • Rebecca Minkoff

These brands did well using such technologies but incorporating any new approach is not devoid of obstacles.

One major challenge mostly faced by brands is the budget allocation and they keep searching for brand promotion methods that ensures an optimum utilization of the funds induced to market their name. And since the audience is getting more fickle minded and impatient to stick with an entire ad commercial especially if the content proves to be a really boring one. Such challenges but compelled companies to bring down the total duration of the ad to a six-second spot, not enough to narrate the whole story but sufficient to spread the knowledge to the impatient viewers. This is where modern concepts such as Augmented and Virtual Reality come handy. The immersive nature is induced with playful capabilities and adjustable platform to support more product information rendered within a span of mere six seconds. Such technologies pose the capability to breathe oxygen into a lifeless good to benefit not just the customer through feeding deep knowledge of the product before it is purchased but aids the brand to better narrate its story. Such potentialities are pushing more companies to opt for AR and VR to promoting their brand and offer a strategic position to render enterprise mobility solutions to the ultimate customers at the same time.

Having said that augmented and virtual reality actually prove to be a commendable alternative to age-old methods of marketing and advertising, there are multiple ways by which both can be creatively applied by brands to obtain a lasting result from their advertising strategies.

  • Extending live experience with the ad content to give a feeling of authenticity without altering what the viewers are experiencing.
  • Virtual tours for purchasers in brick and mortar shops through digitally constructed virtual elements, adding an element of fun along with educational contents on products or services.
  • Utility to consumers to test and or visualize products before purchasing them, something, which IKEA and L’Oreal Paris does for its customers.
  • A three-dimensional interface in contrast to the two-dimensional interface where ads were traditionally displayed with the option to offer a more detailed yet interactive content for the customers.
  • Proper product placements to directly emerge in front of potentially engaged users in order to beat off the competition.
  • Localized promotion and creative simulation with ideas that are specific to clients’ preferences.
  • Lasting impact on consumers through superimposing of virtual elements into their real surrounding where real-time interaction with the product is made possible.

Also Read: Future of mobile technology and augmented reality is merged as one

Final Words

Top-rated mobile application development companies such as Fluper are experienced enough with modern technologies such as virtual and augmented ones to offer instant enterprise mobility solutions to promote their brand to endless viewers. But, the question is how far the consumers are ready enough to embrace these modern technologies?? It goes without doubt that augmented and virtual technology when used in apps or advertisements, they tend to give an immersive experience but they are applicable to specific sectors only. However, there are few others wherein these innovations may fail to sell the message.

So, if your product can pay off better with AR and or VR induced ad contents as well as applications, then you might consider availing the service of a dedicated mobile developer hired to do the job for you.

For further help, consider visiting:



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Designers of applications work on the front foot in the process of building an application. They are the one who designs the user interface by which it means the way the application appears, what all pages an application will have, how would it look on a full screen, the way the pages of an application will be switched and many more. The developer’s code for them and they come up with the different ideas that clearer makes with profile quite creative. Surely the mobile app developers have made their work easy by coming up with interesting tools to design an application user interface which can be understood by novice designers and makes things easy for advanced designers as well. Building a multi objective application is not just a job of a bunch of developers, different teams need to come together to have an exclusive application as an outcome.

It takes a hell of a brainstorming for creating a distinct looking application keeping in mind the technical specification. Well, the following tools for design have solved this to some extent and the communication between the developer and the designer doesn’t have any weak signals.

Also read: Designing enterprise application

Also read: Apps for startups

Let’s check out some designer applications

  • SKETCH: This tool is similar to Photoshop but mainly focuses on User experience and user interaction designs. The app designers have to create a wireframe, visual design, and vector logo. This tool has it all and no other tool is to be used to sync into it for better results. The export of all format images is not a problem either, it can export PNG, JPG, and PDF.Sketch has some limitation with text editing, choosing a line which might get frustrating at times.
  • MARVEL: This application for designing an application supports .pds files. This application creates a prototype of a raw sketch of the application user experience on the paper and helps you demo the idea in a presentable way. Designers don’t need to have the advanced versions for after effects, transitions and other features in the application layout.
  • POP: The offline designing is provided by every application but POP helps you sync your designs with Android device to see the outcomes directly.POP has a good prototyping experience it lets you upload the pictures of your sketch or just upload the .psd files to Adobe creative cloud. The shifts between the views and transition are easily accessible through the dropbox and sharing over the cloud.
  • UXPIN: This application concentrates on the smooth functioning of the different layers of designing and transition from one layer to another is easy this way.The unique features of drag and drop make this toolkit dynamic enables one to build wireframes and prototypes which are compatible with more than one devices.Different devices have different screen size and the design has to be made keeping in mind all the specification of the screen. With UXPIN the altering of sharpness, contrast, and brightness is possible for editing the image of the sketch
  • in: This application is best suited for testing and it allows designers to sync the dropbox and UI libraries with the application. The application can be tested on different devices like iPhones and Android phones. Initially with was limited to Smartphones but recently it is emerging in all electronics trying to drive them through software.
  • Zeplin: This application is a web designing application which is compatible only with Sketch.The designers create the prototype and then the ios and android app developers code the technology to it but through this application, the developers come into the game way too early and can see the designing building and follow at the same time.
  • Axure: It is a zero coding platform for designers and the wireframing can be best exhibited with this tool.The Widget library provides the ready-made patterns for wireframing.
  • JustInmind: It is a wonderful tool for designing a prototype in business since 2008 and firstly the web-app designing was done through this application and you can add UI libraries and master pages easily and the best part is putting in add-ons from the already existing modules.


Designing is the second step in building an application after the idea is shared by the businessmen with the mobile application development companies. The code is same for every application what makes an android or ios application stand out are the features and appearance of the application. Let’s just say that the grounds for the user experience and user interaction in the mobile application development are set by the designers and the developers can just code accordingly.

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