Top 8 Reasons to choose Android App Development for Business Apps

Enterprises and business organizations have gradually adopted the BYOD policy within their business model. This policy entails catering to office work and staying in close touch with the team directly through your phone even when you are physically away from the office premise. Developers are hired or recruited to specifically render enterprise mobility solutions to stay on par with the changing market trends.

Also Read: Remarkable differences between android and iOS mobile app development

But the major cause of dilemma that most of the companies suffer from is:

  • Whether to hire the mobile app developer to outsource the app development for internal purpose?
  • Which platform to target for both the internal as well as external application development?

Also Read: Android or iOS- which works best for enterprise apps?

By internal, we meant are those applications, which are designed to be used for data, sharing among the company’s employees. Security must be prioritized here since the applications house confidential official data which if landed with the competitors can ruin the organization.

By external, we meant the mCommerce apps that bridge the gap between the company and the ultimate buyers.

Now speaking about which platform to target, the decision rests entirely on the business objective of the enterprise. Both the android as well as the iOS application development have their personal share of benefits and challenges. But, it is the company who gets to decide why android platform over iOS one.

Also Read: Eight ways iOS beats android

To make the choice a little simpler, let us club together points that will support the android application development for the enterprise apps.

  • Wide, fragmented market target since Android smartphones has a wider market compared to the iPhone ones. If the mCommerce application needs to have maximum reach android is the one for the enterprise. Even for internal purpose, a too android operating system is available to the major employees. So the choice is made.
  • Boost up productivity with quick and faster performance, which is necessary for in-house applications especially when decisions need to be taken by the team to meet the deadline. Delay in the process can lead to huge losses.
  • Open source of the Android platform allows easy leveraging of the Android Software Development Kit (SDK) without even worrying about the licensing costs or royalty. Developers can easily communicate with the Android developer community for the forthcoming versions such that they can also be easily incorporated into their existing Android app development projects.
  • Customization is one of the major opportunities for enterprises to design and develop applications that best suit their needs, exploring any levels of creativity with the user interface, data management functions and multimedia tools easily updated for custom business apps.
  • Minimal investment and maximum ROI are the two positive points that attract business houses to design application. Software development kit is available free of cost for the developers to use. One-time registration fees are required and rest of the process is simple and free. Low investment for interactive and engaging user interface fetching maximized ROI.
  • More than one sales channel to target with Android applications instead of relying on a single platform as is the case with the iPhone apps. Besides, Google and third-party stores, one can create own distribution and sales channels, one can build and publish the same app.
  • Quick adaptation for programmers with proper knowledge of Java coding can easily develop any android application matching any device specification. Also, the same application is easily launched by registering as a developer and submitting the .apk file.
  • Compatible with more devices since the Android operating system is distributed across multiple devices making way into different homes. So quite a big market to target.

Also Read: Android or iOS- which one to choose?

Wrapping up

Not only eight, rather reasons to opt for an Android operating system to design enterprise mobile application is endless. Even though arguments can be placed forward against the system still major world population still trust and use android phones. Especially companies who are looking for an expansive market to target with their mCommerce application, android app development service will fetch more customers than the iOS one. A market is widely fragmented usually dominated by Android smartphones. So for internal purpose as well, Android OS will the perfect solution.

What are you waiting for then? Your decision is made. Hire a top-notch android application development company like Fluper and begin your enterprise app building journey.

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Do you install original or Copycat apps? Else, It is time for a reality check

Do you install original or Copycat apps? Else, It is time for a reality check

You probably have heard this more than once that the Google Play store and Apple’s Appstore continuously deal with the persisting issue of copycats and fake applications. And, you never know the applications that you have installed are the original versions or the copycats of the former ones. Reportedly, 40 out of top 50 free applications in the Google Play store have a fake version of the original one not only present in the official store but also in the third-party app stores. It is quite a challenging task for top-notch mobile application development companies like Fluper to feature their product in the app stores amongst millions of other applications along with the existence of the fake or copied versions of the original ones. And the next time you go searching for a popular application in the app store, you will get to see similar icons bearing same name and design but with minute differences normally overlooked when seen casually.

Also Read: Zombie apps about to get evicted from app stores

Now iOS app developers are in a more secure position compared to Android developers and Google has much to blame for this. The very nature of Google Play store makes it all the more simple for the copycats to steal the idea from a genuine application, add a piece or two and then resubmit under a different name. But, this very idea of republishing original applications under the different name may not be that bad considering the users can get to taste a combination of different features wrapped up in a single application. However, copycats are definitely not waiting to fulfill their corporate social responsibility. Rather they are interested in earning few extra bucks. Now you probably have this question in your mind...HOW?

  • Though ads.
  • Steal contacts from users’ phone and sell off to third parties.
  • Spam twitter feed with links redirecting to malware-infected websites.
  • Rob the original applications of their market.

Plenty of authentic applications seek your permission to access gallery, contacts and other data stored on your smartphone. How can you deter which is the original application out of the copycats?

  • As an application user, you can follow few steps to identify the fake ones or at least safeguard yourself from them.
  • Verify the owner of the application or from whom it is released.
  • Read user reviews. However, there is a problem of spam reviews that shade out the original ones.
  • Try to identify the minute differences in either the text or icon of the application.

In short, you have to be on high alert when installing an application. Then, it is also the responsibility of the top mobile application developers to adopt preventive measures to safeguard their work and protect the users from falling a victim to malware.

1. Speak directly to the malefactor.
2. Publicly humiliate copycats.
3. Resort to legal measures such as:
* Sign up a non-disclosure agreement.
* Acquire copyrights over your application.
* Trademark your app’s name or logo.
* Do not forget to apply for the patent.

 Also Read: Reasons to avoid third-party app stores

Closing thoughts

It is not bad to draw inspiration from others but blindly copying others’ work is definitely not commendable. Then again, it is difficult to pull the strings against the copycats in the market. Nevertheless, both Google’s Play Protect feature and Apple have already taken a corrective step towards app store clearance from zombie and clone apps. But, It is also the responsibility of the users to adopt some form of cautionary measures when installing applications from the app stores. Wherein as far as top-rated mobile app development companies are concerned, they need to keep in mind that copycats can rip off the current version of their apps but can never steal the original idea, the audience, or the community. Resort to the mentioned preventive steps and take actions if mere verbal communication fails to do the job.

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Are Doctors Prescribing Mobile Apps to Arrest loneliness?

Are Doctors prescribing Mobile Apps to Arrest loneliness?

And why only loneliness? I believe the mobile application developers are no less magical than today’s modern wizards are. Their applications are almost an answer to any possible question anyone ever can have. But, how far can an application be an alternative to human presence to fight loneliness is a question we need to ask ourselves. Now, you can come up with your own reason for argument saying we are not lonely in the digital world. However, we need to pause right here. Is the virtual world the only gateway to kill loneliness in the real world? Do we actually realize that mobile applications may be the real cause working behind human loneliness today? Yet the top-notch mobile app developers claim that you are no longer lonely or aloof. Apps are there to be your only best friend. Probably yes, our smartphones have turned into our soul mate and best friend. The average time spends with phones if we have to measure then it will turn out that more than 80% of the spare time and productive time have been invested in that tiny handset. Yet again, the developers have the solution to address this problem too.

Soon doctors and physicists will start prescribing their patient’s different mobile applications specific to the ailments.

Also Read: How mobile apps effective for hospitals?

Also Read: How effective are healthcare apps?

And when we are discussing on how to fight loneliness, you and me, we all are in for a BIG SURPRISE.

VOILA!! Our developers have long found a solution to this nagging issue faced by young adults mostly. So, let us dig into them to find out what these applications have to offer to the lonely people out there?

  • TalkLife

Are you lacking a friend who can sit and hear patiently to all your woes? Fear not, Talk life may be the right solution that needs installation at once. It is a common platform where users suffering from similar ailments come together and share their inner sorrows with one another. So eventually, you will have a willing ear always at the other end of Talk life to respond back when you desperately need one.  Most importantly, you can talk about almost anything and everything without the fear of being misjudged. Be an anonymous user or reveal your identity, a choice is yours. But you can be a guide to a depressed person by sharing your experience and offering tips. What are you waiting for? CHECK IT OUT at GOOGLE PLAYSTORE.

  • Replika

Who could have thought Artificial Intelligence can actually steal away someone’s loneliness. Replika is an application, which has artificially intelligent chatbot embedded into it. A series of questions is put across to the user in order to get acquainted with them and then indulge in sincere conversation with the users. The more one interacts the more Replika replies back gradually replacing the need to have a real friend. By level 15 or higher Replika start to respond back more like an intelligent human adult but remains detached from the user. Available on both Google Play store and Apple’s iTunes, this AI application can be a sure solution to lonely people out there. IT IS A MUST CHECK OUT APP FOR YOU….

Also Read: Is AI competent to supersede human intelligence in 2017?

Also Read: Is AI a challenge to human grey cells or a friendly fusion of both?

  • Tinder like dating apps

Now if you are unwilling to speak to an Artificial Intelligent Chatbot but still feel unable to bare your heart to your dear ones. Then you have to try the dating applications like Tinder and TrulyMadly. You can strike a lifelong relationship or end up in a short-term fling. However, these apps have their own pros and cons. So be careful before you trust an unknown person.

Also Read: Unveil the darker side of social media with 15 hidden facts on Tinder

Also Read: Why Tinder ranking No1 in app store?

  • Social media apps

If you are one of them who feel unsafe speaking to a stranger then try the social media applications such as Facebook and Whats app. Only your friends and others in your circle appear on your friend list. Stay online and you will always get someone or the other available to hear you. All you have to do is narrow down your choice to the most trusted person.

Now, there are few other similar applications available in the play store, which you can look up to if you wish:

  • Pacifica
  • What’s Up?
  • 7 Cups of Tea

Final Thoughts

These applications are nothing but a mere speck in the ocean of mobile applications. You are bombarded with myriad options since top-rated mobile application developers such as Fluper always try to cash on such unique app ideas. But on a personal note applications and for that matter smartphones cannot be the human replacement to ease your pain or medication for your illness. Fighting loneliness is only possible if real human touch is there and mobile applications are definitely not the answer for it.


Machine Learning: An advantage to Manufacturers

Let me take you all to the time when the packed food materials gained popularity, exports became easy and automation was the buzz word. Everybody trusted the robots made and packed juice, considering it more hygienic and still does. The technology builders are looking forward to build machines that can learn from humans and implement the task not just on the basis of a text book but human thinking.

The process of Machine Learning has been in the research papers for long but internet has made it possible to implement it using proper machine learning algorithms. The robotic machines in use right now are not smart but the machine learning claims that the ability of the robots to learn from humans can turn the robots into intelligent machines which can even beat the human brain. One such example is when the global champ Chinese player KE JIE lost to AlphaGo in a Chinese origin game Go, it is an abstract strategy board game which is played between two players and the aim is to surround the maximum territory than the opponent.

We have surrounded our everyday activities around the technology-driven devices but the minute the switches are turned off, it’s just human brain which governs it all. The concept of machine learning involves the updating of machine capabilities while working with human brains. The use of machine learning in manufacturing industries can result in creative manufacturing rather than by the book manufacturing.

Now, the need of machine learning for manufacturers can be pinned as follows:

The manufacturing units produce tons of products in a single go, the need is to customize the operations to keep the supply chain efficient. Its difficult for humans to suspect the change required in the planning while keeping the inventory which in return adversely effects the output of planning engines.

The scheduling of the order right from the time the order is received to the time its complete can be easy with machine learning which will overcome the delay in the orders due to manufacturing.

Although the machines are created with accurate output results which are only met if the engineer provides the appropriate set of inputs. The intelligent machines can learn from the engineer responsible to monitor it and can suggest instructions used in past to perform a particular task, which may increase the accuracy.

What Revolution can Machine Learning get in manufacturing?

The algorithms designed for manufacturing are iterative in nature and each iteration takes milliseconds, the iterations produce optimized outcomes which can be obtained in few minutes and the average manufacturing time can be reduced to days from months. Listing the possible changes for manufacturers after implementing the machine learning can be

1. Increased Production and decreased material consumption
The advanced intelligent systems designed for manufacturing provides the predictive results using the data analytics and machine learning. The General Electric graphics say that the smart manufacturing systems have lowered their material consumption by 4% and the production is increased by 10%

2. Integrated systems in the manufacturing Unit:
There are multiple divisions working in the manufacturing unit like finance, supply chain team, and operations team. In order to meet the same target on time, the coordination plays a vital role. The machine learning has the ability to take inputs of the progress from each team and calculate the estimated time for the completion of the orders. Hence, letting each team share the details required for progress.

3. Improving Maintenance and Repair Performances:
The integration of machine learning database, mobile application developments, and algorithms into the cloud platform provides the access to the generation of a fault in the industrial equipment which acts as an input for the machine learning model. The predicted model so obtained can be used by the local technician for maintenance and repair of the equipment in use for production.

To conclude:
Machine learning will change the face of manufacturing in the future, the manufacturing errors due to the human fault will be long gone. Integrating the manufacturing unit with cloud platform will generate the subscriptions for the retailers to choose the manufacturer of their choice and increase the branding of the product, digital marketing, and global selling.

Also read: Artificial Intelligence
Also read: Machine made language

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Keep it Private: Your App, Your Screen, Your Life!!!

The right to privacy is protected in developed countries and is now a fundamental right in developing countries like India. It is important for an individual to protect his secrecy in a good way and not for hiding the crimes. Today your phone has your confidential scans, your private family pictures, your wallet and even your passwords so it becomes necessary to download security application for your Smartphone.  There are tons of ios and android application developer trying to secure your data but you have to choose it according to your requirement and privacy need.

The main work of security applications in your device is not just occupying a huge GB spaces on your phone but it has got more than that such as.

By boasting it means the security needs to shut down all unclosed and unused applications to free the device memory speed up the device by enhancing battery life.

The cache memory piles up quite a junk that lowers down the performance of the operating system, the security application should be efficient enough to get rid of junk files in all the three memory locations may it be RAM, Cache or internal/external memory.

Malware is the bad boys in an operating system that comes along with the application you are downloading through your internet connection. The security application looks for APK files for every download in your mobile operating system and scans to secure the rest of the applications and memory from hazardous binary destructors.

Also read: OS In-built security

Also read: Safe your device tips

Let’s check out few security applications

      1. 360 Mobile Safe

This application is designed by a Chinese company which provides the security of the mobile phone. It comes with many features such as scan for junk, Call and SMS blocks, antivirus, anti-theft, vault etc.

  1. Avast Mobile Security

Avast started off as a PC operating system protection software but then everything moved to mini screens and now they had to innovate too and then they came up with an Avast mobile security app for the mobile operating system. Just like our body the devices and computer need cleaning too.

It boasts the performance of the mobile software by cleaning up your junk files, battery saving add-on, Avast secure line, password protection and Wi-Fi finder.

  1. Kaspersky Internet Security

It is another security company launching a security application for Android. It blocks the harmful apps, website and web links, Guards your personal data on messing devices and helps to keep the communication details private.

To Wrap Up:
It may seem like an excellent product but it is nothing like Google account security. Although this application put up a password for your private folders I wonder if one just uninstalls the security application from your phone then all the security functions go away with it and the information in your private folders is accessible. There is a possibility I might be wrong and haven’t explored any unique feature of the application but my experience tells me there is a need for more secure application in the play store. Mobile application developers need to develop a security application which can just keep your sight away from your phone while your friend is going through your digital diary.

For better security application developers contact @ FLUPER

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Role played by Mobile Developers in Worldwide Digital Disruption

Am I doing some kind of introspection here?? Well!! The answer is somewhat in between YES and NO. Mobile technology has already portrayed its disruptive side ever since the tiny device entered the commercial market. Top mobile application development companies are much to be blamed for pushing the mobile technology to a verge of complete transition of the conventional approach to life by following the lead of disruptive modern technologies. Evolution is but a cycle where the latest innovations are bound to get replaced and or reshaped by the forthcoming ones. Mobile technology has given a tiny reflection of what human mind is capable of achieving if the grey cells are aptly employed with unprecedented technical innovations, stimulating a complete digital disruption.

Also Read: Bitcoins disrupted financial sector as the digital mode of money transfer

Also Read: Top 8 trends to dominate digital market in 2018

So, before we even try to discuss the role played by the mobile application developers, it is important to have an understanding of digital disruption

The term reflects an adoption of digital solutions, business model, and an alternate approach to defining a substantial shift in customer behavior and market trend allowing existing players change their strategies along the process. Manifold mobile penetration and Internet of Things connectivity has acquired a crucial role in disruptive digital transformation.

Now coming down to the part played by the developers, one thing that needs commenting and i.e. they are the proactive group involved with continuous experimentation to explore the different sectors and technological trends leading to monetization from the ultimate finds. They are the initiators of digitization converting most of the traditional approaches into a completely modified format. If we take an example of Uber-like taxi booking apps, we are flabbergasted with digital transformation kissing the transportation industry.

Also Read: 6 essentials to creating taxi apps like Uber

Driving these major transformations, developers embrace the cut-edge technologies such as Artificial Intelligence, Internet of Things, cloud and mobile with the Indian developers projecting more activeness when it comes to adapting the disruption in comparison to their global counterparts.

Also Read: Kinship between cloud computing and global healthcare

Transformation possibly achievable through:

  • Leveraging already existing technical skills comprising of knowledge on programming languages such as Java, Objective-C, Swift, and others, which forms the very base on which an entire mobile application is written. Tech giants try to formulate app development tools and tutorials which can be used by any amateur to design their application if availing the service of hired mobile app developers is not an option.

Also Read: Comparative study between Objective-C and Swift

  • Expand skills and knowledge around hot market trends is undeniable if the developers and enterprises have to sustain the competitive market where more than 80% app users remain online near to 24 hours round the clock. Enterprise mobility solutions offer an easy alternative for users to conduct their purchases right on their mobile handset. If they deny adopting the mobile technology, they stand to lose that many users in the market.
  • Build up the future through sharing ideas and acquiring alternate ways to generate their personal growth within the shared environment.

And there are few drivers that have triggered the entirety of digital disruption.

Let’s figure out which are these factors:

  • Technological innovation and modern invention in mobile technology and beyond have expanded especially in the current times. And their impact is undeniable wherein technology is not alone responsible for the latest transformation; it depends highly on the rate with which it is getting implicated with relation to customers, partners, competitors, and stakeholders.
  • Customer behavior defined by insatiable hunger is not directly related to driving disruption in digitization. Rather their behavior is defined by the change in modern technology. mobile application developers present the new inventions in a platter disguised in the form of mobile applications. And these apps, in turn, reshape the customer expectation and their behavior followed by it.
  • Changing ecosystems through economical changes drive need and raise demand among partners or stakeholders in adopting digital technology and bring about changes in the enterprises. At times political and transformational ecosystems also serve as a major enabler of digital transformation.

Modern technological terminologies with AI and Machine Learning, Internet of Things, Blockchain, AR, and VR etc. form the major contributors as well to influence the digital disruption when influencing developers in redefining their applications structured on mentioned modern technologies.

Also Read: Democratize AI

Coming down to the finale

Mobile developers did have a hand in driving digital disruption but there are other players involved here as well. Gradually the world is pushing beyond the threshold of smartphones into an entirely futuristic world courtesy the fast adoption of Artificial Intelligence and Machine Learning. The world might as well witness a future devoid of mobile phones. But that era is way beyond the current market situation.

Till then, top-rated mobile application development companies such as Fluper play along with whatever the trends offer into their developed applications to give a futuristic experience to its end users.

Get in touch with the development team at:


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Google’s New Android Excellence Counterstrikes Apple’s ‘Editor’s Choice’

The big players, Google and Apple, are eternally engaged in a tug of war, each countering the other with their list of innovations.

No sooner did Apple introduced an entirely revamped App store with Editor’s Choice at WWDC conference for 2017, Google immediately countered its rival’s attempt by introducing the latest ‘Android excellence’ feature to be incorporated into Google Play store.   

This definitely comes as a boon for all the Android app developers in the market.

Wondering why??

But obvious, Google Play store is practically getting flooded with never ending mobile applications that get uploaded every day, or to be more precise, every second. The opportune nature of Google’s flexibility towards mobile apps has permitted any amateur to create their own application and quickly upload the same into the app store. This, however, has turned out to be poisonous for android mobile application developers as they struggle to get their apps visible in the search page.

Imagine when you search for any particular application on the Google Play store, you get myriad options to choose from. But, most of the time, we end up installing an application that is extremely poor or definitely not an user friendly one, even at times, fail to comply with our requirement, irrespective of good user ratings and feedbacks.

Google’s Android Excellence program has come up to give recognition to all those mobile applications that rightfully deserve appreciation yet are lost among the ocean of similar applications filling up the Play store.

So, allow me to recount the basic concept underlying the new android excellence feature for Google Play store.

You might be pondering on this new concept bought out by Google.

If I give you a brief insight into Apple’s Editors’ Choice feature, then you will get a better understanding of what Google feature actually objectifies.

So what do we know about Editor’s Choice for Apple??

Apple’s announcement at WWDC 2017 unveiled a completely refurbished App store with focus level grilled on editorials and original stories, updated daily in a new Today tab, as well as new Games, Apps and Update tabs. Users will always get a quick view into the latest updates and new apps or games making way to the App store on a daily basis. Also, you will have these in-depth features and interviews filled with beautiful artwork and videos, stories behind the apps and games shared by the App Store’s global team of editors. This new feature is specifically designed to make discovering apps and games a lot easier than before.

So if we make a comparison with this feature, Google’s Android Excellence is not much different from that of its arch rival.

Let me give you an insight into this brand new feature for Google which has come up as a boon for app and game developers.

So, what does Android excellence program cater to???

This particular Google feature will flaunt those android mobile applications and games categorized on the basis of incredible user experience accompanying with great design, hi-tech performance, device optimization, localization etc.

Android excellence collections get quarterly refreshed allowing the editors to choose from the many android apps and games to promote the highest quality ones in the Play store on a rotational basis.

Android App developers, in turn, get a clear idea which type of apps will get a heads up by Google’s team of editors thus bringing out such applications comprising of all the key factors to end up in the top list of Editors’ choice.

Also, the developers stand a better chance to generate lucrative revenue and more app downloads for the quarter during which their app gets displayed in this section.

Moreover, Google gives recognition to the well maintained and high quality mobile applications and games through Google Play Awards announced every year at Google I/O conference.


Wrapping Up

This is undoubtedly a well thought after step undertaken by the team of Google to appreciate the content rich, polished and high quality mobile applications and games. Google’s new Android Excellence seeks to give rightful recognition to the well optimized apps, fishing them out from the ocean of apps and pushing them to the end users. This undertaking, to counter attack Apple’s invention, helps android app developers to get actual search for their apps and maximize their profit accordingly, is not much different from Apple’s Editors’ Choice feature, deviating only in minor sections.



4 Factors Determining an Ideal Mobile App

You can find smartphones everywhere, from a cab driver to an executive sitting in an office; It has become the quintessential commodity of everyone’s life. And what’s more, you have mobile apps to solve every lesser known problem. According to a survey done by Google, it has been observed that:

  • The average app user has 36 apps installed on his/her device.
  • 26% of installed smartphone apps are used daily.
  • Social and Gaming apps have the most use.

These statistics inadvertently show the importance of apps in our daily life. There is an app for everything – for your early morning news, for booking your cab, for checking weather forecasts etc. With their extensive use, it becomes inevitable that the next app that comes in the market should add value to your daily life.   

Who’s the decision maker for your mobile app? The Customer of course!

So, what really drives consumers to install and engage with mobile apps? Here, we’ll dig deeper into these insights to help you create an app that promises an all-round experience for your customers.

Best UI/UX

Rarely one comes across an app that instantly clicks with them and they rely on it for almost everything. So, how do you make sure your mobile app is the ultimate fix to every problem?  

Easy! Create an app that simplifies the life of your user. Some life-saving hacks that can be incorporated into your app are –

  • Secure and smooth on-boarding process – it shouldn’t take hours for your user to log-in.
  • Appealing design and Aesthetic – this could well be the most important point to consider in the development stage.
  • Easy navigation – the user shouldn’t be stuck in your app for hours just to find one product. Everything from registration to checkout should be easily understood.
  • Less space required – If your mobile app occupies too much space or drains battery too easily, it wouldn’t be long before it’s forgotten.

Moreover, your app shouldn’t put too much pressure on a user’s pocket, should be available in a number of languages and across all geographic profiles.

Mobile App Utility

There is TOI for news, Starbucks for coffee, WhatsApp for networking. What purpose is your app for?

The most important question to be determined before developing an app is whether it is of any value to the users. One in four installed apps is never used, according to the research by Google.

Also, 38% of those surveyed said once they’ve completed their purchase, almost half will uninstall that just-downloaded app and move on. Sephora understood this and so enhanced its in-store shopping experience with a mobile app that lets shoppers scan all products for additional information. It’s important to keep your audience engaged by promoting the value of your app.

Moreover, Fresh and updated content will appeal to the customers and will want them coming back for more.


How would you like a personalized message from your favorite brand; ‘greetings-of-the-day’ from Starbucks or your own name showing on the next Puma shoes you buy. Its has its own personal appeal, doesn’t it?

Same goes for a mobile app – app personalization aims to present users with experiences customized to their specific needs, rather than a broad, one size fit alls experience for all users.

Send personal messages – in-app or through e-mail- to keep your customers notified of the new feature and the current trends in the market.

If you gather feedback from your users, it will not only enhance the overall customer experience but also ensure your customers that you are concerned about them. By taking information from them, you’ll be able to streamline your service in the right direction thus ensuring longevity of your app.

Reward them!

There are no free lunches in this world. So, says the adage but once or twice a free gift harmed nobody! According to the research by Google, Thirty percent of those surveyed say they’d start using an app again if they were offered a discount toward a purchase, and nearly a quarter of app users would return if they received exclusive or bonus content.

Myntra provides referral codes to users who share their mobile app with others. This way do you not only keep your existing customers happy but bring in more on-board.


Summing up, with over a million apps available, it’s difficult to ensure that your app reaches out to the right audience. But, by ensuring you follow the above steps even that problem can be solved. Checking for small error right at the development stage can help you conquer the market effectively. Else, don’t worry we’ve got you covered.

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Estimating The Cost Factors in Building Your Smart Phone Applications

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”- Daniel Bæk, Co-founder of Nodes

Can we imagine a day without having a peep into our Mobile Phone Screen? Technology has transformed a small talking device into a highly upgraded gadget that practically runs our lives.

However, we do not ponder into the fact that an Application requires huge cost to get visibility in the playstores. We normally avoid installing an app which requires us to pay a certain installation amount or to access any of its features. But we do not realise the price, an app developer pays to make the app available for the end users.

There are numerous factors involved in giving a particular shape to an application. It is a gradual process and each step taken involves certain cost factors which builds up the overall  price estimation for the application development.

The Key Mobile Application Development Factors That Affect Overall Pricing:

Purpose & Functionality of the Application:

The type and the functionality of application that you are building must be taken into consideration while determining the development cost factor. Apps built for different purposes will have varied features and hence the price will differ based on such components. Eg: Gaming app require lots of graphics including 3D effects and make use of other built-in mobile mechanisms whereas a business app deals with content, database management systems and high security features. The costs incurred will be different for these two applications.

Platforms & Devices Used:

Different platforms, be it native or hybrid, plays a key role in affecting the cost factor. Some platform can be more expensive compared to the others. It depends on which platform, you  wish to develop your application, will determine the development cost. eg: iOS and Android, are two common platform that developers normally specializes on and they charge a different rate for each. Moreover, if you wish to target both the platforms then the price will rise high cause you require two different teams to work on.

Similarly, the type of devices for which the app is being developed can also impact the cost element. Building an app for devices (iOS, Android, Windows, Blackberry or iPad) is different as all will have different sets of integration.  

Apps Testing:

It is extremely crucial to test the app for any bugs and system errors. Testing is one of the key in determining the cost. It is ultimately important to conduct an extensive testing before the launch of the app. At times, multiple testing activities takes place to keep the app running or making amendments or bug fixing as per user feedback. This comes at an additional cost which is unavoidable as it determines the success rate of the app.

Maintenance & Enhancement:

Successfull launching of the application in the apps store does not end the developer’s work. The immediate user feedback gives the developer an insight into the consumer preferences and ehance the features accordingly. Moreover, bugs and other errors are bound to occur when the application is in use. Again the customer feedback helps in fixing the bugs. It is a good idea to retain the development team for a period after deployment so there is quick response to negative feedback and error fixing. Hence Maintenance Cost is an ongoing factor that stays throughout the life cycle.

Apps Security:

Application Security is a major concern for developers and others. Safeguarding the product from hackers involves looking for tools that help identify vulnerabilities and secure apps. Security of a mobile app is critical while developing an enterprise app since they have many confidential and sensitive datas stored on the device. The cost of securing such data is high thus impacting the overall cost of mobile app. Still it is advisable to invest in a good mobile security tool to protect your business from malicious hackers.

Apps Distribution:

There are many distribution channels where you can upload your business application, depending upon the key concept of your business. Each channel has its own set of costs. For example, commercial channels like iTunes and Google Play have different charges for developer license costs. Of course, the app requires approval by its hosts to ensure security policies.

Integration With Enterprise System:

An app can either be stand-alone or integrated within an enterprise system. If your app is not integrated within any system, they it will not require enterprise data or corporate access thereby reducing the cost. However, the development price will remain restricted to app development only.

User Authentication:

This is an especially important consideration for enterprise apps. Most enterprise applications require user logins with secure access and a secure integration channel into the company’s application. This requires effort and cooperation between the app development team and the enterprise system development team to ensure seamless integration. This increases the cost of app development in turn.

Customer Add-ons:

For many customer-centric apps, you may want to consider revenue- and traffic-generating tools to enhance the user experience and boost your ROI. Eg: Social Media Integration, In-app Purchases, Web services etc.


Apart from the above mentioned factors, there are others which arise once you start building your application, popularly known as hidden costs. Hence all the cost factors, including the unforeseen elements, must be kept in mind while preparing the Cost Budget to prevent any shortage of funds that may, in turn, hamper the development process.

Fluper clearly reveals the entire cost estimation picture before developing any application for its’ clients.

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