Why not experience a technically induced concept to shape up brand storytelling?? Mobile and the accompanying technologies scoped out opportunities, which can be tilted and molded to fit the different requirements. Wherein, mobile application developers play the role of a creator to drop down a new masterpiece whenever they come across an untouched object. Augmented and virtual reality is two examples of such latest find that are being widely applied in different sectors for extensive usage. And they actually prove to be undoubtedly beneficial. If we come down to the advertising industry, we find more and more companies prefer to keep their customers immersed with interactive add contents rather than the traditional methods. Such interactive advertisements aid in improved storytelling enticing the targeted customers to the point of actually convincing them to make their purchase decision in an instant. Enterprise app development companies prefer more to give their users a taste of augmented and virtual reality through their developed m-Commerce applications, drawing quite a revolution to brand storytelling.
Such a revelation calls for examples to support the above statements. So, allow me to pinpoint few noteworthy examples where the technologies played a strong role to write down the brand story for few notable brands.
- Marriott Hotels, in collaboration with Framestore VR Studio, design a 4D tourism experience for the prospective buyers to transform the travel industry using VR technology.
- TOMS Shoes gave a virtual tour experience to its users in a remote village of Peru offering an immersive yet emotional storytelling.
- Volvo offered a test drive for their new XC90 SUV through their Volvo Reality application.
- Oreo, promoting its new cupcake flavored cookies, created an animated and mystical fantasy virtual world for the viewers.
- XFINITY and NASCAR where the user is placed right into the intense action through the 360-degree virtual reality technology.
And there are others…
- Rebecca Minkoff
These brands did well using such technologies but incorporating any new approach is not devoid of obstacles.
One major challenge mostly faced by brands is the budget allocation and they keep searching for brand promotion methods that ensures an optimum utilization of the funds induced to market their name. And since the audience is getting more fickle minded and impatient to stick with an entire ad commercial especially if the content proves to be a really boring one. Such challenges but compelled companies to bring down the total duration of the ad to a six-second spot, not enough to narrate the whole story but sufficient to spread the knowledge to the impatient viewers. This is where modern concepts such as Augmented and Virtual Reality come handy. The immersive nature is induced with playful capabilities and adjustable platform to support more product information rendered within a span of mere six seconds. Such technologies pose the capability to breathe oxygen into a lifeless good to benefit not just the customer through feeding deep knowledge of the product before it is purchased but aids the brand to better narrate its story. Such potentialities are pushing more companies to opt for AR and VR to promoting their brand and offer a strategic position to render enterprise mobility solutions to the ultimate customers at the same time.
Having said that augmented and virtual reality actually prove to be a commendable alternative to age-old methods of marketing and advertising, there are multiple ways by which both can be creatively applied by brands to obtain a lasting result from their advertising strategies.
- Extending live experience with the ad content to give a feeling of authenticity without altering what the viewers are experiencing.
- Virtual tours for purchasers in brick and mortar shops through digitally constructed virtual elements, adding an element of fun along with educational contents on products or services.
- Utility to consumers to test and or visualize products before purchasing them, something, which IKEA and L’Oreal Paris does for its customers.
- A three-dimensional interface in contrast to the two-dimensional interface where ads were traditionally displayed with the option to offer a more detailed yet interactive content for the customers.
- Proper product placements to directly emerge in front of potentially engaged users in order to beat off the competition.
- Localized promotion and creative simulation with ideas that are specific to clients’ preferences.
- Lasting impact on consumers through superimposing of virtual elements into their real surrounding where real-time interaction with the product is made possible.
Top-rated mobile application development companies such as Fluper are experienced enough with modern technologies such as virtual and augmented ones to offer instant enterprise mobility solutions to promote their brand to endless viewers. But, the question is how far the consumers are ready enough to embrace these modern technologies?? It goes without doubt that augmented and virtual technology when used in apps or advertisements, they tend to give an immersive experience but they are applicable to specific sectors only. However, there are few others wherein these innovations may fail to sell the message.
So, if your product can pay off better with AR and or VR induced ad contents as well as applications, then you might consider availing the service of a dedicated mobile developer hired to do the job for you.
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