5 Significant Parameters that are more likely Overlooked

Every startup faces their set of challenges but in the case of developing mobile apps, the set could be a little more intense in nature. After doing some initial brainstorming, a lot of brand new entrepreneurs often feel that they have overcome the DDD problem i.e. Design-Development-Deployment. But, forget that the pitfalls in the initial planning cause major challenges in the later stages. So if you are planning your own startup then you need to know what major challenges you are going to face in the process of becoming a successful one.

How to stand out from the rest

It is not a hidden fact that after the invention of WhatsApp many have tried their hand in the mobile app development business. Every day some 1000+ apps are being added on Google play store. So it is a clear indication that you are trying to set your foot in an overcrowded market.

So standing out from the rest will be your only solution which you can achieve if you pay little extra attention to the following aspects while planning your app:

  • Is your app really solving user’s problem?
  • How effective your app is in solving the problem?
  • Interact with your Target Group in the language they understand the best.

Need of the Hour: Investor

It is not a rocket science concept to understand why we need a constant inflow of cash to sustain in the market. Before getting into the competition you need to understand that developing an App is a costlier process which depends on app structure and size. So before approaching investors, we would suggest you get the help from your personal social circle. Otherwise, AppBackr and Kickstarter are the best funding platforms for you.

Important to attain Responsive Design

Today we have a wide range of devices available in the market. So it is very important to adapt responsive design since the beginning which can perfectly fit in different sizes and user do not face the issues related to resolution.

Device compatibility is another limitation. One need to be vigilant while focusing on design and keep different OS platforms in mind like the limitation of iOS and Android.

Simplify the UX of your app

Simple functionality which is easy to understand results in good user experience. Simple App navigation with unique user experience is one of the major challenges app developers face these days. For the development of better UI, one should strictly follow UI guidelines.

Marketing is the key to success

As we said earlier, you are trying to get into the already overcrowded market so right marketing is a prerequisite. If you feel you don’t have the expertise and not so confident on your marketing skills then it will be better to consult professionals who are expert in the same.

In such big market of apps, one can easily get lost without a right marketing plan. Someone rightly said, your product still can survive if it has been marketed right even if it is not the best.


These 5 points define the success of your app. if implemented correctly they can take your startup to a full-fledged company.  


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UX & UI- Unveiling The Thin Line Of Difference Between The Two

Do you frequently come across two common acronyms-UX & UI ???

These two are the most commonly used and highly misinterpreted terms that have been doing the rounds for a while. Allow me to clear out your basic confusion here.

What does the acronyms stand for?

UX stands for User Experience Design

UI refers to User Interface Design

Both the terms are equally crucial to developing a product and work pretty closely to one another. However there is a thin line of difference that lies between the two.

Let me take you gradually through the basic concept of UX & UI.

“If the user can’t use it, it doesn’t work.” –Susan Dray

The above quotation aptly explains the basic fact that underlies every creation. In the world of Smart Phone Applications, if your targeted end users fail to utilise your apps properly then you loose the battle completely.

As per Wikipedia,” User Experience refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership.”

Its main purpose is to increase the usabilitty of the product that you have developed for your users. It is the amalgamation of tasks focused on optimization of a product for effective and enjoyable use. The main aim is to raise the customer satisfaction and establish their product loyalty by improving the ease of use and pleasure provided in the interaction between the customer and the product.

Don Norman, a cognitive scientist and co-founder of the Nielsen Norman Group Design Consultancy, is the pioneer of the term, coining it in the late 1990’s quoting that “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

In Shawn Borsky’s words, UX is invented on this particular logic-“At the end of the day is how the user remembers the experience. Focus on key experiences.”

User Interface or UI

This particular term is used as a compliment to UX design. The look, feel, presentation, interactivity and all the other aesthetic features of a particular product or app sums up to describe the term ‘User Interface.’

Wikipedia describes it as,” the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, whilst the machine simultaneously feeds back information that aids the operators’ decision-making process.”

The main goal of UI is to produce an user interface design that is self-explanatory, is efficient and user friendly. It is the UI’s responsibility to make the product aesthetically appealing to the end users.

To quote designer and expert Helga Moreno, the key point of difference between the two concept is:

“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While Something very usable that looks terrible is exemplary of great UX and poor UI.”

This means that both are equally crucial and are used in compliment with one another.

Let us Sum up the points of differences:

The following keywords brings up the points of differences between UX and UI-

  1. Interface- UX makes Interface user friendly. UI beautifies Interface.
  2. Functionality– UX helps users accomplish goals. UI creates emotional connections with the users.
  3. Design– UX design is done first followed by UI design.
  4. Scope– UX is employed across products, interfaces and services. UI sticks with Interface only.
  5. Objective– UX design helps users accomplish meaningful tasks across platforms and services. UI design makes compelling and aesthetically pleasing interfaces that connect with humans.


Designer Nick Babich stated that,“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.”

This article gives you an overall view of the two most commonly used concepts and reflected the key points of difference that exists between the two.

The link below will give you a visual narration on this particular topic and will definitely clear out all your remaining doubts.


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Strategy and Factors to Consider for Website Designing

Strategy and Factors to Consider for Website Designing

Website designing is make  easy as it looks. There are many aspects that need to look into, it is not just putting content, images and graphics together. And with growing requirement for the web presence many web designing agencies are coming in the race. Having the website is not novelty but a necessity. But in between this is difficult to create an eye-catching website. If you know the programming skills required for website building, it might be easy for you to understand the process but if are a new to the town, it might be nightmare for you if you don’t follow the right path. From content to pictures and from domain name to site map, there are tons of things that need to keep in mind while designing and developing the website, or else you may end up with a website that doesn’t contribute to your business. So we have brought you the list of important factors that you should check before beginning your web project.

Domain Name

It is certainly the most important aspect to look at. Choosing the right domain name is as important as creating the website itself. The name of the website should be easy to memorize, spell and remember. It should also serve the SEO right, which is the required for the discover ability of the website. Getting the SEO right can bring drastic difference in traffic if it isn’t done. Right domain name is also crucial because it reflects your brand’s identity and hence it should be in synchronization with the brand’s message and aims.

Swift Loading

For users, nothing is more important than faster loading of the website. Slower sites irritate the user the most. So this should be kept in mind while designing the website that it should load faster on the browser of the user. In order to reduce the loading time, less images and graphics should be stuffed in the site. Simple and effective sites catches the eye easily. Testing the site before the launch helps in removing unnecessary items and reducing response time.

Social Integration

There is no promotion better and effective than mouth to word. And this can be achieved through social integration of the website. With over 1.7 billion monthly users on Facebook and over 300 million active monthly users on Twitter, there is no such platform that can reach out to so many potential visitors and even customers for your business. This also allows the users of your site to promote your business.

Color Coding

Colors are very important in retaining the user on the site. The color scheme should match with the message and product and/or service that you are providing on your site. This increases the look and design of the website. If used properly, colors can get you the permanent visitors to your site. Different colors have different psychological impact on the humans. The color should also in line with your brand. Using the same color on the brands name, other advertisement can gain you customer link.


With over 3 billion users on the internet, there is diversity on the browsers and even on the versions. You need to make your site compatible with all browsers and all versions as far as possible. This will allow you to target much more audience and much more potential users. Google chrome, Mozilla Firefox and Internet explorer are some of the most used browsers. But there are tons of others too.

SEO friendly

Last but not the least, SEO is the most important for the developers. This increases the visibility of the website. Top web development companies have dedicated teams for SEO that help targeting the keyword important for better search results on various search engines. Content such as blogs of the website should be in accordance with the keywords. Proper usage of SEO makes the site “search engine friendly” and gains more traffic through better rankings in the search results.

Want someone to craft your website?

Fluper is one of the top mobile  app development company  in India. With over 125 successful projects delivered we possess all the expertise in web development. We provide custom made solutions for your business at the most affordable prices. You may contact us at enquiry@fluper.com. We’ll contact you back. +971526709598 .

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